3,4,5 … just how many Vs are there?

Aggretates - Solid, Liquid, Vapour.
I am confident, that BigData will harden into a solid and not get vapourised. Perhaps someday, it will reach the critical temperature and just get transparent – like so many other disrupting developments.
(Fig. CC BY-SA 3.0 by Matthieumarechal)
It took a while for the three Vs of Big data to take off as one of the most frequently quoted buzzwords of BigData. Doug Laney of Meta Group (now aquired by Gartner) had coined the in his paper on “3-D Data Management: Controlling Data Volume, Velocity and Variety” in 2001. But now, with everybody in the industry philosophing on how to characterize BigData, it is now wonder, that we start seeing many mutations in the viral spreading of Leney’s catchy definition.

Be it veracity, or volatility, or no Vs at all, many aspects of BigData are now transformed metaphorically into terms with V.

Lets just hope, nobody comes along with too much vapour that makes the bubble burst before it became mature enough. But I am confident 😉