Benedikt Koehler studied Sociology, Cultural Anthropology and Psychology in Munich, where he received his PhD in 2006. After founding a mobile web start-up in the late 1990s, he worked as a consultant for various Internet and media companies like Webmiles, ORF or Hubert Burda Media. In 2008 he co-founded the Social Media Association, the first trade association for Social Media in Germany.
In 2009, he joined social media intelligence company ethority. As the company’s Chief Operating Officer, he had been responsible for the operative consulting and research business in Germany and abroad for clients like Telekom, Bayer, Telefonica O2, Hansgrohe, Jägermeister or ARAG. In 2012 he became Director Data & Innnovation at Munich-based media research agency d.core. In 2014, he founded the data visualization software company DataLion.
In January 2010, he wrote the “Slow Media Manifesto” on sustainable media production together with Sabria David and Jörg Blumtritt. The manifesto has sparked a worldwide movement and has been translated in 15 languages.
He also wrote statistical analysis software for various Social Media platforms such as the brand dashboard Brandtweet and Twitter statistics tool Brandtweet Statistics (formerly known as TwitterFriends), which has been featured in many publications on Social Media marketing.
Benedikt Koehler is a regular keynote speaker and contributor to trade magazines and books on advertising, data science and media measurement. On Twitter, he’s @furukama and his public Github repositories are here.