Benedikt Koehler


Benedikt Koehler studied Sociology, Cultural Anthropology and Psychology in Munich, where he received his PhD in 2006. After founding a mobile web start-up in the late 1990s, he worked as a consultant for various Internet and media companies like Webmiles, ORF or Hubert Burda Media. In 2008 he co-founded the Social Media Association, the first trade association for Social Media in Germany.
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In 2009, he joined social media intelligence company ethority. As the company’s Chief Operating Officer, he had been responsible for the operative consulting and research business in Germany and abroad for clients like Telekom, Bayer, Telefonica O2, Hansgrohe, Jägermeister or ARAG. In 2012 he became Director Data & Innnovation at Munich-based media research agency d.core. In 2014, he founded the data visualization software company DataLion.

Foreword, 2nd ed.

In January 2010, he wrote the “Slow Media Manifesto” on sustainable media production together with Sabria David and Jörg Blumtritt. The manifesto has sparked a worldwide movement and has been translated in 15 languages.

He also wrote statistical analysis software for various Social Media platforms such as the brand dashboard Brandtweet and Twitter statistics tool Brandtweet Statistics (formerly known as TwitterFriends), which has been featured in many publications on Social Media marketing.

Chapter on Online Measurement

Benedikt Koehler is a regular keynote speaker and contributor to trade magazines and books on advertising, data science and media measurement. On Twitter, he’s @furukama and his public Github repositories are here.

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2 thoughts on “Benedikt Koehler”

  1. Dear Benedikt,

    I just read your article from a few months ago on hot start-ups in the Big Data space. Thanks for producting that excellent piece.

    I’m trying to get a feeling for the pricing and pricing models being used by participants in the Big Data app space. Can you direct me to anything on this?


    Matt Slavik
    Menlo Park, CA

  2. Dear Benedikt
    I’ve also read your article on Big Data with great interest. Thanks very much.
    We at IALE produced some months ago a post also exploiting BigData companies featured in crunchbase, but form a different approach; we tried to track together both the companies claiming they are into Big Data and the companies actually developing and protecting through patents Big Data related technologies. We analysed this information with KMX software.
    It is availabe here if it may be of your interest:


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