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Benedikt Koehler studied sociology, anthropology and psychology in Munich, where he received his PhD in 2006. After founding a mobile web (then: WAP) start-up in the late 1990s, he worked as a consultant for various Internet and media companies like Webmiles, ORF or Hubert Burda Media. In 2008 he co-founded the Social Media Association, the first trade association for social media in Germany.

2009, he joined social media intelligence company ethority as head of research and strategy. As ethority’s Chief Operating Officer, he has been responsible for all operative business in Germany and abroad which included strategy consultancy, market research and communication strategies for clients such as Bayer, Telefonica O2, Hansgrohe or ARAG. Right now, he is working as Director Data & Innovation at Munich-based media research agency d.core.

socialmediamarketing

Foreword, 2nd ed.

In January 2010, he wrote the “Slow Media Manifesto” on sustainable media production together with Sabria David and Jörg Blumtritt. The manifesto has sparked a worldwide movement and has been translated in 15 languages.

He also wrote statistical analysis tools for various Social Media platforms such as the German brand dashboard Brandtweet and the Twitter statistics tool Brandtweet Statistics (formerly known as TwitterFriends), which has been featured in many publications on Social Media marketing.

Chapter on Online Measurement

Benedikt Koehler is a regular keynote speaker and contributor to trade magazines and books on advertising, data science and media measurement. On Twitter, he’s @furukama and his public Github repositories are here.

View Benedikt Koehler's profile on LinkedIn

 

2 Responses to Benedikt Koehler

  1. Matt Slavik says:

    Dear Benedikt,

    I just read your article from a few months ago on hot start-ups in the Big Data space. Thanks for producting that excellent piece.

    I’m trying to get a feeling for the pricing and pricing models being used by participants in the Big Data app space. Can you direct me to anything on this?

    Thanks,

    Matt Slavik
    Menlo Park, CA

  2. Dear Benedikt
    I’ve also read your article on Big Data with great interest. Thanks very much.
    We at IALE produced some months ago a post also exploiting BigData companies featured in crunchbase, but form a different approach; we tried to track together both the companies claiming they are into Big Data and the companies actually developing and protecting through patents Big Data related technologies. We analysed this information with KMX software.
    It is availabe here if it may be of your interest: http://treparel.com/news/whos-big-in-big-data/
    Thanks
    Best

    Enric

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