Joerg Blumtritt (*1970) is founder and CEO of Datarella™, a behavioral analytics platform getting insights about human behavior from data, based in Munich, Germany.
After having graduated in statistics and political sciences with a thesis on machine learning, he started working as a researcher in behavioural sciences, focused on nonverbal communication. Projects had been funded by EU commission, German federal government and the Max-Planck-Society. After deep diving into insurance mathematics, he subsequently ran marketing and research teams for TV-channels ProSiebenSat.1, RTL II and magazine publisher Hubert Burda Media, introducing new qualitative methods like Netnography (< interNET ethNOGRAPHY) into media research. As European Operations Officer at Tremor Media, Joerg was in charge of building this New York based video ad-network’s European enterprises. Recently he had been working as managing director of MediaCom Germany.
He is founder and chairman of the German Social Media Association (AG Social Media) and is co-author of the Slow Media Manifesto. Joerg blogs about Media at slow-media.net, about politics at memeticturn.com and about Big Data and the future of social research at mediagnosis.de.
As strategy consultant and interim manager, Joerg has been working for many companies and organizations in Europe and the US and hfrequently gives key-note speeches, talks and workshops on future developments of the fields of his expertise: Media and Big Data.